Market
Choose the first U.S. segment where your strengths can translate into demand.
01 / Foundation SprintMake the decisions.
Make the decisions.
Then make your move.
Turn your existing strengths, customer evidence, and market knowledge into a focused U.S. go-to-market your team can execute.
When this makes sense
Before you build the machine, choose the direction.
Hiring, events, outreach, and marketing become expensive distractions when the market, buyer, and offer are unclear. The Foundation Sprint connects these decisions before you commit heavily.
Built for your situation
- You have traction and customer evidence in your home market.
- Your U.S. opportunity is broad, but the initial focus is unclear.
- Your leadership team needs an executable direction.
- You are ready to prioritize one market, buyer, and use case first.
The work
Six decisions. One executable foundation.
The output is a connected set of commercial choices, supported by your evidence and translated into next actions.
Buyer
Identify who owns the problem, influences the purchase, and makes the decision.
Problem
Focus on a business issue important enough to earn a conversation.
Offer
Define a practical commercial entry point, pilot, or initial engagement.
Proof
Translate existing customer outcomes into a credible U.S. sales narrative.
Activation
Set target-account direction and priority actions with owners and deadlines.
Working togetherA clear direction.
A clear direction.
Shared accountability.
Bring the evidence
Your team shares product knowledge, customer results, commercial materials, and existing U.S. learning.
Make the choices
Together, we challenge assumptions and connect market, buyer, problem, offer, and proof.
Leave ready to act
Your team leaves with focused messaging, account direction, and an activation plan with responsibilities and next actions.
The next decision
A foundation is only useful when it reaches the market.
Your team can execute the plan internally, or ARONIA can work alongside you through Market Activation. The next step is a decision based on your capacity and needs.
Explore Market ActivationA few practical questions
Before we begin.
Is the Sprint only for companies new to the U.S.?
No. It can also help an established company reset an unfocused U.S. approach or choose a clearer initial market.
How are scope, timing, and fees agreed?
We define the engagement around your starting point, priorities, and available resources. Scope, timing, responsibilities, and fees are agreed before work begins.
What does our team need to contribute?
Access to leadership, product and customer knowledge, existing commercial materials, and people who can make decisions and follow through. ARONIA works alongside your team.
The next stepWhere should your
Where should your
U.S. business start?
Let’s discuss where you are today, what you want to build, and whether ARONIA is the right partner for the next step.
Book a 30-minute introduction